In this photograph, Robert Whitaker captures Peter Morton (left) and Isaac Tigrett (right) outside the original Hard Rock Cafe at 150 Old Park Lane, Mayfair, London.
Taken shortly after the restaurant opened on 14 June 1971, the photograph preserves an early moment in the history of what would become one of the world’s most recognisable music and restaurant brands.
Whitaker’s photograph documents the two entrepreneurs at the beginning of their venture, before Hard Rock Cafe developed its celebrated association with rock musicians, guitars and music memorabilia.
Photograph: Peter Morton and Isaac Tigrett outside the original Hard Rock Cafe, Old Park Lane, London, 1971. © Robert Whitaker.